Andreas Sandre is a press and public affairs officer at the Embassy of Italy in Washington D.C. Before moving to the US capital, he worked in New York at the Permanent Mission of Italy to the United Nations (2007-2008). A trained journalist and communications specialist, Sandre is the author of Twitter for Diplomats (2013), published by the Italian Diplomatic Institute of Italy‘s Ministry of Foreign Affairs and the DiploFoundation), and from which this article is adapted.