The purpose of this blog is to give a new impulse to the discussion on the role of private business in today’s public diplomacy and to open the question on what exactly private public diplomacy means, and whether it should exist as a concept. If there is such a thing as private public diplomacy, what exactly does it imply? Can we simply describe it as the involvement of private businesses in the process of building and maintaining a country’s (city’s, region’s) image abroad, or in the process of advocating for an internationally important cause such as climate change or human rights?
Michal BrichtaOriginal Article
