Socialized soft power: recasting analytical path and public diplomacy

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Journal of International Relations and Development pp 1–28| Cite as
Authors and affiliations
[JB: note mention in the Yooil Bae “affiliations” link of “Fulbright School of Public Policy and Management, Fulbright University, Vietnam Ho Chi Minh City, Vietnam]
Yooil Bae,Yong Wook Lee Email author
Original Article
First Online: 12 February 2019
Abstract
Soft power debate has not analytically moved beyond the questions of whether soft power matters and of whether soft power can work independent of hard power since Nye’s initial formulation. Furthermore, the question of how a state selects the source(s) of its soft power remains silent in the literature. This neglect leads to the underspecification of the nature and content of a given state’s soft power policy. In this article, we fill in these gaps by recasting the conventional understanding of soft power conceptually and analytically. Conceptually, we make the case that soft power should be u..