The importance of Diplomacy as an instrument of foreign policy and what makes a good diplomatic agentExcerpt: The importance of Public Diplomacy on foreign policy and its challenges
Public diplomacy is one of the most important parts of international and intercultural communication (DeMars, 2005; Nye, 2008). Governments across the world tend to use public diplomacy as an effective tool to build a positive image with publics of other countries. Public diplomacy efforts aim at influencing foreign publics, so that they may influence their own government’s actions toward another nation. Public diplomacy efforts have blended both interpersonal and mass communication tactics. Governments have used mass communication including rad..