Shehab Al Makahleh, Jordan Times , Feb 21,2019
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In a hyper-connected world, public diplomacy [JB emphasis] is very significant for any country and is in line with soft power to win hearts and minds. Thus, public diplomacy is defined as a thoughtful communication endeavour to make use of soft power, by providing information deemed by foreign audience as positive. Public diplomacy is sometimes defined succinctly to refer to reaching out to global publics directly via micro approaches, including NGOs, such as the Peace Corps, and macro levels by relying on mass media.
Over the past decade, there has been a worldwide surge of public diplomacy and its use as one of the most influential and sustainable soft weapons. Governments have decided to appoint departments and officials to devise strategies to yield the best results. The term has become a revolution in the world of contemporary diplomacy alongside the traditional, cultural, virtual diplomacy and so forth.
The concept of publ..